Super Bowl 2020: Interactive AR Experience

As a part of the adidas football presence in Miami during Super Bowl 2020, we created an impressive AR Moment using a free standing LED wall as a portal for interaction. This attention grabbing display brought and educational awareness to while also providing and entertaining AR view of the world full of plastic waste. The display featured an AR overlay of the real world with a real-time physics simulation that you could interact with. The digital portal provide a real world AR experience without the need to download and app or use a device. The experience was driven with TouchDesigner and Microsoft Kinect Azure.